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Donation Campaign Ideas for Booster Clubs

by Jim Connelly, founder of BoosterSpark

Cash donations are often the best booster club fundraising sources because they are pure profit and require very minimal volunteer labor. Unfortunately, most booster clubs don't receive many cash donations. But you can change that!

First, lets understand why people don't donate cash to your club. It's not because they don't like your club. It's because you never asked, never gave donors a good reason to donate, and/or didn't make it easy to donate. If you do not ask, you will not receive.

When you ask, have a plan (a "campaign"). To generate donation revenue, your club must design a campaign having:

  1. a launch date
  2. an end date
  3. a reason to donate
  4. an easy way to donate
  5. people or business to ask

Defining a start date for a campaign will force you to have all of your ducks in a row before asking for money. It will also help you avoid overlapping with other club fundraisers.

An end date creates a sense of urgency. It gives potential donors reason to take immediate action and minimizes the chance they will think "I'll take care of this later."

When you give donors a reason to donate, you paint a picture of a way they can make an immediate impact on an urgent, tangible, needed result that would otherwise not happen without them. Consider the examples listed below.

You can make it easy to donate by removing barriers and providing easy, instant ways to donate from anywhere. From the donor's perspective, it is cumbersome to write a check and mail or deliver it to a destination. It is much easier to make a donation via credit or debit card from a smartphone. (BoosterSpark-powered booster club websites can accept one-time or recurring donations via credit or debit card.)

You will have to ask more than once. Some people act when you ask the first time, some when you a second time, and some need many more reminders. Depending on the length of your campaign, you should ask two to five times.

When you ask, get to the point, be concise, and focus on the impact the donor's contribution will make. Show gratitude for their donation.

Donation Campaign Ideas

Who Wrote This? Jim Connelly, founder and lead developer of BoosterSpark, is past president of a booster club in the Chicago suburbs that donated over $40,000 to his children's high school annually. The Illinois State Board of Education presented Jim with the Those Who Excel Award of Meritorious Service in 2017 recognizing his extensive booster club service. During his tenure, he created and coordinated an annual 5K fundraiser, managed an engraved brick fundraising campaign, created a sponsorship program, enhanced an existing membership program, increased sales of spirit wear, initiated new volunteer recruitment programs, guided the volunteer team that won the $5,000 Buffalo Wild Wings Spirit Challenge two consecutive years, launched an informative club website, ensured the club was properly insured, researched 501(c)(3) compliance, and increased annual club revenue. Professionally, Jim has been a business consultant trusted by companies in over 100 industries since 1996.
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