Donation Campaign Ideas for Booster Clubs

by Jim Connelly, founder of BoosterSpark

booster club leadership education information

Cash donations are often the best booster club fundraising sources because they are pure profit and require very minimal volunteer labor. Unfortunately, most booster clubs don't receive many cash donations. But you can change that!

First, lets understand why people don't donate cash to your club. It's not because they don't like your club. It's because you never asked, never gave donors a good reason to donate, and/or didn't make it easy to donate. If you do not ask, you will not receive.

When you ask, have a plan (a "campaign"). To generate donation revenue, your club must design a campaign having:

  1. a launch date
  2. an end date
  3. a reason to donate
  4. an easy way to donate
  5. people or businesses to ask

Defining a start date for a campaign will force you to have all of your ducks in a row before asking for money. It will also help you avoid overlapping with other club fundraisers.

An end date creates a sense of urgency. It gives potential donors reason to take immediate action and minimizes the chance they will think "I'll take care of this later."

When you give donors a reason to donate, you paint a picture of a way they can make an immediate impact on an urgent, tangible, needed result that would otherwise not happen without them. Consider the examples listed below.

You can make it easy to donate by removing barriers and providing easy, instant ways to donate from anywhere. From the donor's perspective, it is cumbersome to write a check and mail or deliver it to a destination. It is much easier to make a donation via credit or debit card from a smartphone.

You will have to ask more than once. Some people act when you ask the first time, some when you a second time, and some need many more reminders. Depending on the length of your campaign, you should ask two to five times.

When you ask, get to the point, be concise, and focus on the impact the donor's contribution will make. Show gratitude for their donation.

Donation Campaign Ideas

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