- Local businesses want to reach your community — booster clubs offer that opportunity.
- Offer five sponsorship tiers to maximize engagement.
- Use a mix of digital, print, and event-based recognition to deliver sponsor value.
- BoosterSpark's Sponsorship Plan Studio helps you build effective, professional plans.
- Explain how sponsorship funds support students and programs to increase buy-in.
Why Local Businesses Want to Sponsor You
Traditional advertising channels have lost their local impact. Newspapers are nearly extinct, yellow pages ARE extinct, direct mail is pricey, and online ads are confusing for many small businesses. Yet those same businesses still need to get their name in front of local families — your booster club’s audience.
Sponsorship gives businesses a way to be visible, respected, and top-of-mind in the community. With families attending games, concerts, auctions, and school events, your club offers a high-value, high-visibility platform.
What Makes a Strong Sponsorship Plan
Effective sponsorship plans do three things:
- Provide real visibility and branding opportunities for businesses
- Align sponsors with community support and goodwill
- Demonstrate a clear use of funds to help students and school programs
It's not just about logos on a banner. It's about making sponsors feel like valued community partners. Offer recognition across various channels: event signage, digital platforms, printed materials, and spiritwear perks.
BoosterSpark’s Sponsorship Plan Studio helps clubs create professional, compelling sponsorship packages with over 56 customizable benefit options.
Sponsorship Tiers That Make Sense
BoosterSpark recommends offering five sponsorship levels, at a wide range pf price points, to suit businesses of different sizes and budgets. Price points will vary by market; here is one example:
- $250 – Donor
- $500 – Supporter
- $1,000 – Patron
- $1,500 – Benefactor
- $3,000 – Champion
Lower tiers offer website links and basic recognition. Higher tiers include signage, apparel, PA announcements, and premium visibility.
Sample Sponsorship Plan Comparison
| Donor | Supporter | Patron | Benefactor | Champion | |
| suggested price point | $250 | $500 | $1,000 | $1,500 | $3,000 |
| Stadium Scoreboard Advertising | - | - | - | ✓ | ✓ |
| Stadium Fence Advertising | - | - | - | - | ✓ |
| Gym Scoreboard Advertising | - | - | ✓ | - | ✓ |
| Baseball Field Advertising | - | - | - | - | ✓ |
| PA Announcements During Home Athletic Events | - | ✓ | ✓ | ✓ | ✓ |
| Logo on Our Website with Link to Your Website | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dedicated Page on Our Website | ✓ | ✓ | ✓ | ✓ | ✓ |
| Recognition on Banner Displayed at Various Athletic Events | - | ✓ | ✓ | ✓ | ✓ |
| Recognition on Our Social Media Accounts | ✓ | ✓ | ✓ | ✓ | ✓ |
| Recognition During Annual Auction | - | ✓ | ✓ | ✓ | ✓ |
| Admission to Annual Auction | 1 | 0 | 2 | 4 | 8 |
| Sweatshirt | 0 | 0 | 0 | 1 | 4 |
| T-Shirt | 0 | 0 | 2 | 1 | 4 |
| Polo Shirt | 0 | 0 | 0 | 1 | 4 |
| Window Decal | 1 | 1 | 1 | 1 | 1 |
| Car Magnet | 0 | 1 | 2 | 2 | 2 |
| 10% Off Coupon for Spirit Wear | ✓ | ✓ | ✓ | ✓ | ✓ |
| Tax Deductible (consult your tax advisor) | ✓ | ✓ | ✓ | ✓ | ✓ |
Help Sponsors See Their Impact
Sponsors give more when they understand where their money goes. Highlight specific programs, scholarships, or equipment their funding makes possible. Add photos, stats, and quotes from students or coaches when you can.
BoosterSpark's Club Manager makes it easy to track sponsor benefits, create packages, and follow up with renewals.
Why should businesses sponsor a booster club?
Sponsorship builds local brand awareness, aligns businesses with community values, and connects them with active, loyal consumers — your families.
How do we price sponsorship levels?
Use tiered pricing from $250 to $3,000+ depending on visibility and included benefits. Offer more exposure and perks at higher levels.
What should a sponsorship plan include?
Plans should include advertising (signs, web, social), event access, swag, and public recognition. Customize using BoosterSpark’s Sponsorship Plan Studio.
How can we attract more local sponsors?
Craft professional proposals, tell your story clearly, offer real value, and always follow up with gratitude and performance data. Learn More
