Booster Club Membership Plan Examples

Boost Memberships by Selling Value, Not Discounts

Booster club leaders often ask: How do we grow our membership and increase revenue? The answer is simple but powerful:

• Create multi-tiered membership plans that offer clear value at every level.
• Communicate the impact of each membership on your school and students.
• Price for value, not for affordability alone.

Membership growth comes from two key areas: (1) recruiting more members and (2) maximizing the amount each member contributes. Far too many clubs leave money on the table by offering only one or two low-cost options.

The Fatal Flaw in Most Booster Club Memberships

Too many booster clubs play it safe. They fear pricing plans too high, assuming no one will pay. This mindset leads to $25 or $50 memberships that barely cover costs. But what if you reimagined memberships as value-driven investments in your school's future?

Instead of focusing on affordability, focus on perceived value. Ask yourself: What do our members get? and What are we doing with the funds? People are happy to pay when they:

• Feel a sense of pride in contributing
• Receive exclusive access or perks
• See how their money is helping students directly

BoosterSpark’s Membership Plan Designer tool allows your club to select from 38 tangible and intangible benefits to offer at each tier — ensuring maximum appeal and engagement.

Offer Tiered Membership Plans That Scale With Generosity

BoosterSpark recommends clubs offer five membership tiers. This gives families flexibility while capturing greater contributions from high-income supporters. Consider these price points:

• Standard community: $50, $100, $200, $300, $500
• Affluent community: $100, $250, $500, $750, $1,000

Each tier should build upon the last, with more benefits and more impact. Your lowest tier can be lean — a decal, meeting invite, and shoutout. Your highest tier? Go big. All-access event passes, premium merch, commemorative items, and public recognition.

Sample Membership Plan Comparison

Why Higher Tiers Work (And Who Buys Them)

Here's the truth: most communities have families who are willing and able to give generously — they just need a compelling reason. According to the National Center for Charitable Statistics, over 60% of American households contribute to charities annually. High-net-worth donors give more when they see clear value and measurable impact.

By not offering high-tier plans, you're missing out on thousands of potential dollars. Your top supporters want to help. You just need to give them a reason.

Empower Your Team With Tools and Strategy

BoosterSpark gives your team a proven framework to easily build, sell, and record high-performing membership plans that drive community support. The Membership Plan Designer makes it easy to craft compelling, valuable offers in minutes. And, you'll have the option of letting members generate custom Activity Passes, each with a unique QR code for usage tracking and fraud prevention.

Don’t leave your club’s revenue to chance. Equip your leadership team — from president and treasurer to spiritwear and sponsorship coordinators — with the tools and tactics they need to lead with confidence and strategy.