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Booster Clubs Raise More Money by Building a Brand

by Jim Connelly, founder of BoosterSpark

booster club leadership education information

Do you know what a "brand" is? A brand is a feeling, a vibe, or a reputation associated with a name or logo. Booster club brands are communicated with a logo, colors, fonts, and words. Some booster clubs have a logo, but most don't have an established brand. Good news: it is surprisingly inexpensive and easy to create a booster club brand!

When your club has a well-received brand, more people will want to be a part of the club through donations, memberships, volunteering, etc. And, you'll be able to offer exclusive benefits to members and sponsors. A brand can make your club something people want to be a part of which makes it a lot easier to sell your club to potential donors.

What makes a good booster club brand? Your brand should be fun and professional. It should convey that it is easy & popular to be involved with the club, and being a member is an exclusive honor. It could include a tagline such as "creating opportunities for TOWN_NAME children/students/athletes" or simply say "proud member" or "member." It should use similar colors as the organization your club supports (use your team's colors, for example).

There are many places online where you can buy professional logo design services very inexpensively. One source is For around $300 you can get dozens of logo design concepts from multiple designers around the world. Revisions are included, and the logo you choose will be provided in various file formats suitable for signs, apparel, print, and web use.

Once your club has an established brand, you can sell exclusive branded benefits such as shirts with your club logo. In fact, anything you can put a logo on becomes a potential revenue stream or membership benefit! You won't be competing with any other apparel vendor in your school or community because your club is the only one who can offer items branded with your logo. These items will be available only and exclusively through your club or membership program.

Consider some branding success stories from the real world. People worldwide pay money to wear shirts, pants, and shoes with the Nike swoosh on them. Not only does that generate revenue for Nike, it also turns these customers into walking billboards for the brand. Offer a branded shirt to your members, available exclusively to paid members, and turn them into your local walking billboards!

You can get quality shirt designs and low volume clothing production from places like or local apparel or sign shops.

Turn your club into a brand and watch your membership, volunteer list, and sponsorship program grow!

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Free Guide #1
booster club membership guide
Of all the ways a booster club can fundraise, memberships can be the easiest way to raise a huge amount of money with minimal labor. You don't need a ton of volunteers, and you don't need to spend a lot of money.
Free Guide #2
booster club sponsorship guide
No other fundraising effort can generate more return on investment than a well designed sponsorship program. Learn how to design and sell lucrative sponsorship plans, and who will buy them.
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