Booster Club Sponsorship Plan Examples

by Jim Connelly, founder of BoosterSpark

The following excerpt comes from BoosterSpark's "Learn How Successful Booster Clubs Earn Five-Figure Incomes Annually Through Sponsorships" guide. Get a free copy here.

Local businesses have a problem. They want to get their name and message out to their target market, but traditional advertising methods have evaporated. Local newspapers have disappeared, yellow page advertising has become an unused relic of the past, direct mail is expensive, and online advertising requires skills most local businesses lack. The situation leaves local businesses in a tough spot, desperately seeking ways to reach local customers in your area.

But there is good news: your booster club’s members and community include families who shop locally. That means your club is a direct connection to the target market many local businesses crave. If you offer a valuable solution, local businesses are willing to pay your club for it. The solution? Sponsorship.

Offer potential sponsors an opportunity to reach a local audience of buyers. Offer to put their logo in highly visible places. Offer them an opportunity to establish or enhance their reputation as a strong local business known for supporting the community. Maybe throw in some bling, like shirts or a window decal with your club’s logo on it. And, tell them what you will do with the funds you raise (e.g., provide student scholarships, buy new uniforms, fund after school clubs & activities, etc).

Not sure what benefits to offer in your sponsorship plans? BoosterSpark's Sponsorship Plan Designer tool, included with every BoosterSpark subscription, lists 56 plan benefits you can choose to add to any of your plans.

BoosterSpark recommends offering five plans. Aim to have five plans priced at $250, $500, $1,000, $1,500, and $3,000. Choose benefits for each plan. The low-end plan should offer bare-bones benefits, and the high-end plan should be packed with valuable benefits.

Sample Sponsor Plans:

Donor Supporter Patron Benefactor Champion
suggested price point $250 $500 $1,000 $1,500 $3,000
Stadium Scoreboard Advertising - - -
Stadium Fence Advertising - - - -
Gym Scoreboard Advertising - - -
Baseball Field Advertising - - - -
PA Announcements During Home Athletic Events -
Logo on Our Website with Link to Your Website
Dedicated Page on Our Website
Recognition on Banner Displayed at Various Athletic Events -
Recognition on Our Social Media Accounts
Recognition During Annual Auction -
Admission to Annual Auction 1 0 2 4 8
Sweatshirt 0 0 0 1 4
T-Shirt 0 0 2 1 4
Polo Shirt 0 0 0 1 4
Window Decal 1 1 1 1 1
Car Magnet 0 1 2 2 2
10% Off Coupon for Spirit Wear
Tax Deductible (consult your tax advisor)
Who Wrote This? Jim Connelly, founder and lead developer of BoosterSpark, is past president of a booster club in the Chicago suburbs that donated over $40,000 to his children's high school annually. The Illinois State Board of Education presented Jim with the Those Who Excel Award of Meritorious Service in 2017 recognizing his extensive booster club service. During his tenure, he created and coordinated an annual 5K fundraiser, managed an engraved brick fundraising campaign, created a sponsorship program, enhanced an existing membership program, increased sales of spirit wear, initiated new volunteer recruitment programs, guided the volunteer team that won the $5,000 Buffalo Wild Wings Spirit Challenge two consecutive years, launched an informative club website, ensured the club was properly insured, researched 501(c)(3) compliance, and increased annual club revenue. Professionally, Jim has been a business consultant trusted by companies in over 100 industries since 1996.
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